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Marketing e distribuzione crociere

Marketing e distribuzione crociere

Moritz Arjes

53,66 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209158148
53,66 €
IVA incluido
Disponible

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Le crociere stanno diventando sempre più popolari, e non solo sul mercato tedesco. All’interno dell’industria turistica, il mercato delle crociere è uno dei settori in maggiore crescita. Sebbene fino al 2008 la percentuale di turisti crocieristi in Germania fosse ancora bassa, pari al 2% della popolazione rispetto agli Stati Uniti, dove nel 2009 raggiungeva già il 20%, il numero di turisti crocieristi aumenta ogni anno. La vecchia immagine, definita anche 'SALZ' = rigida, vecchia, noiosa e troppo costosa, è ormai superata. Grazie alla diminuzione dei prezzi e all’utilizzo di giovani famiglie nei manifesti pubblicitari, il settore è riuscito ad attirare un pubblico più ampio. Così, ormai tutti, che siano alla ricerca di relax, amanti del sole, avventurieri, appassionati di sport o di musica, trovano la nave che fa al caso loro. Cfr. Adjouri, N., Büttner, T. (2008), p. 62. Cfr. Anonimo, 2010 CLIA Cruise Market Overview, www.cruising.org, pag. 1, (19.02.2011). Cfr. Adjouri, N., Büttner, T. (2008), pag. 62. Cfr. Schüßler, O. (2005), pag. 61.

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