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Marketing Ethics & Society

Marketing Ethics & Society

Marketing Ethics & Society

Lynne Eagle / Stephan Dahl

230,62 €
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Editorial:
Sage Publications
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781446296615

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Sobre IBD

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

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  • Marketing Ethics & Society
    Lynne Eagle / Stephan Dahl
    Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. ...
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