LIBROS DEL AUTOR: stephan dahl

2 resultados para LIBROS DEL AUTOR: stephan dahl

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  • Social Media Marketing
    Stephan Dahl
    The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing. ...
    Disponible

    157,26 €

  • Marketing Ethics & Society
    Lynne Eagle / Stephan Dahl
    Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. ...
    Disponible

    146,56 €