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MARKETING DIGITALE

MARKETING DIGITALE

Jyotirmoy Koley

92,19 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208839574
92,19 €
IVA incluido
Disponible

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Sobre IBD

Il marketing digitale è l’applicazione strategica delle piattaforme e delle tecnologie digitali per rivolgersi a particolari pubblici online con annunci pubblicitari di beni, servizi e marchi. Sono inclusi l’email marketing, la pubblicità PPC, l’affiliate marketing, l’influencer marketing, il mobile marketing, gli analytics, il data-driven marketing, il social media marketing, il SEO e il content marketing. Il POEM Framework, la segmentazione e la personalizzazione dei messaggi e il percorso decisionale del consumatore sono le tre componenti principali oggetto dell’esame approfondito del processo di marketing digitale. Raggiungimento, economicità e interazione in tempo reale sono i tre obiettivi principali del social media marketing.

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