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MARKETING CYFROWY

MARKETING CYFROWY

Jyotirmoy Koley

92,25 €
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Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208839581
92,25 €
IVA incluido
Disponible

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Sobre IBD

Marketing cyfrowy to strategiczne zastosowanie platform i technologii cyfrowych w celu kierowania reklam towarów, usług i marek do określonych odbiorców online. Obejmuje on e-mail marketing, reklamy PPC, marketing afiliacyjny, influencer marketing, marketing mobilny, analitykę, marketing oparty na danych, marketing w mediach społecznościowych, SEO i content marketing. POEM Framework, segmentacja i personalizacja wiadomości oraz podróż decyzyjna konsumenta to trzy podstawowe elementy, które są przedmiotem dokładnej analizy procesu marketingu cyfrowego. Zasięg, opłacalność i interakcja w czasie rzeczywistym to trzy główne cele marketingu w mediach społecznościowych.

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