Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one’s concept writing efforts can make the difference between executing a marketplace win or a flop. Don’t let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework.You will discover how to:➢ Determine whether you need a product or a positioning concept➢ Learn tips and tricks to accelerate your concept writing efforts➢ Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard➢ Write Benefit statements that consumers understand and differentiate a product or service➢ Craft Reasons to Believe that are consumer meaningful and relevant ➢ Prepare a concept to maximize quantitative testing potential
