LIBROS DEL AUTOR: martha guidry

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  • Marketing Concepts that Win!
    Martha Guidry
    Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one’s concept writing efforts can make the difference between executing a marketplace win or a flop. Don’t let it happen to you. Writing great concepts early on in you...
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    16,13 €