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Marketing Communication Policies

Marketing Communication Policies

Fritz Unger / Margarete Seidenspinner / Rainer Busch

109,37 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783642072147
109,37 €
IVA incluido
Disponible

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Sobre IBD

An overview.- The fundamental aspects of marketing communications.- The fundamental aspects of communications science.- Information behaviour and socialisation.- Analysing the communication situation.- The goals of communication policies.- Communication strategies.- Media planning in marketing communications.- Designing market communications.- Collaborating with agencies.- Specific issues in international marketing communications.

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