LIBROS DEL AUTOR: rainer busch

2 resultados para LIBROS DEL AUTOR: rainer busch

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  • Marketing Communication Policies
    Fritz Unger / Margarete Seidenspinner / Rainer Busch
    An overview.- The fundamental aspects of marketing communications.- The fundamental aspects of communications science.- Information behaviour and socialisation.- Analysing the communication situation.- The goals of communication policies.- Communication strategies.- Media planning in marketing communications.- Designing market communications.- Collaborating with agencies.- Spec...
    Disponible

    109,37 €

  • Operations Research und Wissenbasierte Systeme
    Rainer Busch
    ...
    Disponible

    84,69 €