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Marketing Case Studies

Marketing Case Studies

Rand Irshaidat

228,81 €
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Editorial:
Academica Press
Año de edición:
2023
Materia
Sociedad y cultura: general
ISBN:
9781680537253
228,81 €
IVA incluido
Disponible

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Sobre IBD

Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.

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