Vender a América

Vender a América

Rand Irshaidat

70,12 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208589929
70,12 €
IVA incluido
Disponible

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Sobre IBD

O marketing político é visto como um casamento entre o marketing e a política, que se insere na categoria do marketing social e sem fins lucrativos. Uma faceta proeminente deste domínio é a diplomacia pública; um termo contemporâneo que narra a forma como as nações promovem a sua imagem junto de um público estrangeiro. O livro explora este domínio discutindo a diplomacia pública dos EUA e as suas tentativas de conquistar os corações e as mentes dos cidadãos árabes. Consequentemente, o livro destaca os desafios que a diplomacia pública dos EUA enfrentou no processo, para além de examinar o impacto das disparidades culturais na forma como os árabes percepcionam as realidades sociopolíticas.

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