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Marketing Blunders

Marketing Blunders

ONG LIN DAR / ZALFA LAILI HAMZAH

15,72 €
IVA incluido
Disponible
Editorial:
Partridge Publishing Singapore
Año de edición:
2020
Materia
Empresa y gestión
ISBN:
9781543761795
15,72 €
IVA incluido
Disponible

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Sobre IBD

Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.

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