LIBROS DEL AUTOR: zalfa laili hamzah

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  • Marketing Blunders
    ONG LIN DAR / ZALFA LAILI HAMZAH
    Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn...
    Disponible

    15,72 €