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Marketing bankowy

Marketing bankowy

Ermina Smajlović

68,62 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209299094
68,62 €
IVA incluido
Disponible

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Sobre IBD

Liczne zmiany w otoczeniu marketingowym banków spowodowały konieczność stworzenia i wdrożenia nowych strategii, które umożliwiłyby osiągnięcie silnej przewagi konkurencyjnej. Nie można przy tym pominąć faktu, że wszystkie banki oferują takie same lub podobne usługi, co bardzo utrudnia proces wyróżnienia własnej oferty na tle konkurencji. Dlatego banki powinny dostrzec inne możliwości dostosowania się do dynamicznych zmian we współczesnym środowisku marketingowym. Wychodząc z założenia, że planowanie strategiczne jest niezbędnym warunkiem osiągnięcia silnej przewagi konkurencyjnej, przybliżamy proces planowania strategicznego w bankach, ze szczególnym uwzględnieniem tworzenia i wyboru strategii marketingowych.

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