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Marketing and Public Relations for Libraries

Marketing and Public Relations for Libraries

Marketing and Public Relations for Libraries

Cosette Kies

71,09 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
1987
Materia
Ventas y marketing
ISBN:
9780810846562
71,09 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

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