LIBROS DEL AUTOR: cosette kies

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  • Marketing and Public Relations for Libraries
    Cosette Kies
    The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries. ...
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    71,09 €