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Market-Led Strategic Change

Market-Led Strategic Change

Nigel F. Piercy

128,47 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2016
Materia
Ventas y marketing
ISBN:
9780415834278
128,47 €
IVA incluido
Disponible

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Sobre IBD

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.

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