LIBROS DEL AUTOR: nigel f piercy

5 resultados para LIBROS DEL AUTOR: nigel f piercy

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  • The Management Implications of New Information Technology
    Nigel F. Piercy
    This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee relations. It assesses the impact of the new information technology on manufacturing systems, employment levels and types, industri...
    Disponible

    37,76 €

  • Management Information Systems
    Nigel F. Piercy
    This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee relations. ...
    Disponible

    76,89 €

  • Market-Led Strategic Change
    Nigel F. Piercy
    This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previo...
    Disponible

    135,23 €

  • Total Integrated Marketing
    James M. Hulbert / James MHulbert / Nigel F. Piercy / Nigel FPiercy / Noel Capon
    A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts.Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single pe...
    Disponible

    20,61 €

  • Tales from the Marketplace
    Nigel F. Piercy
    ’Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal’ is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy pr...
    Disponible

    128,12 €