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Marka czy produkt Apple?

Marka czy produkt Apple?

Gísli Thorsteinsson / Tom Page

55,04 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208768881
55,04 €
IVA incluido
Disponible

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Sobre IBD

Badanie dotyczy tego, dlaczego ludzie kupują określone produkty i czy czynniki takie jak wiek zmieniają sposób, w jaki marki i produkty są postrzegane i kupowane. To pytanie badawcze zostanie zastosowane do amerykańskiej firmy elektronicznej Apple. Produkty, na których się skupimy to iPod, iPhone i MacBook. Marka zostanie przeanalizowana w celu zidentyfikowania jej wpływu na zakupy konsumenckie i odkrycia, co motywuje potencjalnych i obecnych klientów do zakupu tych markowych produktów.

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