Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Gestión y técnicas de gestión > Marca Interna
Marca Interna

Marca Interna

Uma Venkatachalam

82,43 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786208147815
82,43 €
IVA incluido
Disponible

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Sobre IBD

Esta investigação baseia-se na análise do impacto do Branding Interno no Compromisso Organizacional e no Comportamento de Apoio à Marca, com especial referência às lojas de retalho. O estudo é realizado entre os clientes internos (empregados) das lojas de retalho. O estudo mostra que existe uma influência positiva do Branding Interno na construção do compromisso organizacional e do comportamento de apoio à marca entre os empregados. Mostra que o branding interno desempenha um papel vital nas lojas de retalho.

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Otros libros del autor

  • Internes Branding
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    Diese Forschungsarbeit basiert auf der Analyse der Auswirkungen des internen Brandings auf das Engagement der Organisation und das markenunterstützende Verhalten unter besonderer Berücksichtigung von Einzelhandelsgeschäften. Die Studie wurde unter den internen Kunden (Mitarbeitern) der Einzelhandelsgeschäfte durchgeführt. Die Studie zeigt, dass das interne Branding einen positi...
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  • Image de marque interne
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