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Internes Branding

Internes Branding

Uma Venkatachalam

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786208147761
82,49 €
IVA incluido
Disponible

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Sobre IBD

Diese Forschungsarbeit basiert auf der Analyse der Auswirkungen des internen Brandings auf das Engagement der Organisation und das markenunterstützende Verhalten unter besonderer Berücksichtigung von Einzelhandelsgeschäften. Die Studie wurde unter den internen Kunden (Mitarbeitern) der Einzelhandelsgeschäfte durchgeführt. Die Studie zeigt, dass das interne Branding einen positiven Einfluss auf den Aufbau des Engagements der Organisation und des markenunterstützenden Verhaltens unter den Mitarbeitern hat. Sie zeigt, dass das interne Branding in Einzelhandelsgeschäften eine entscheidende Rolle spielt.

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Otros libros del autor

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