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Internal Branding

Internal Branding

Uma Venkatachalam

82,43 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786208147792
82,43 €
IVA incluido
Disponible

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Sobre IBD

Questa ricerca si basa sull’analisi dell’impatto dell’Internal Branding sull’impegno organizzativo e sul comportamento di sostegno al marchio, con particolare riferimento ai negozi al dettaglio. Lo studio è stato condotto tra i clienti interni (dipendenti) dei negozi al dettaglio. Lo studio dimostra che l’Internal Branding ha un’influenza positiva sulla costruzione dell’impegno organizzativo e del comportamento di supporto al marchio da parte dei dipendenti. Dimostra che l’Internal Branding svolge un ruolo vitale nei negozi al dettaglio.

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Otros libros del autor

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  • Image de marque interne
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