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Managing Strategic Airline Alliances

Managing Strategic Airline Alliances

Birgit Kleymann / Hannu Seristö

302,01 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2004
Materia
Empresa y gestión
ISBN:
9780754613275

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Strategic airline alliances are an important topic in airline management today, stimulated by poor access of internatinal airlines to large domestic markets such as the USA and EU. This book book translates recent academic research on strategic airline alliances into accessible form for a wider audience.

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Otros libros del autor

  • Managing Strategic Airline Alliances
    Birgit Kleymann / Hannu Seristö
    Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available f...
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