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Managing Service Firms

Managing Service Firms

Per Skålén

89,73 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2010
Materia
Empresa y gestión
ISBN:
9780415473262

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Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

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  • Managing Service Firms
    Per Skålén
    Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice. ...
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