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Managing Service Firms

Managing Service Firms

Per Skålén

34,28 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Empresa y gestión
ISBN:
9781138864122
34,28 €
IVA incluido
Disponible

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Sobre IBD

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

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Otros libros del autor

  • Managing Service Firms
    Per Skålén
    Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice. ...