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Managing Marketing Information (RLE Marketing)

Managing Marketing Information (RLE Marketing)

Martin Evans / Nigel Piercy

88,15 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Empresa y gestión
ISBN:
9781138980310
88,15 €
IVA incluido
Disponible

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Sobre IBD

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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  • Managing Marketing Information (RLE Marketing)
    Martin Evans / Nigel Piercy
    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corpor...
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