LIBROS DEL AUTOR: nigel piercy

17 resultados para LIBROS DEL AUTOR: nigel piercy

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  • The Management Implications of New Information Technology
    Nigel F. Piercy
    This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee relations. It assesses the impact of the new information technology on manufacturing systems, employment levels and types, industri...
    Disponible

    35,06 €

  • Management Information Systems
    Nigel F. Piercy
    This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee relations. ...
    Disponible

    72,83 €

  • Management Information Systems
    Nigel F. Piercy
    This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee relations. ...
    Disponible

    240,56 €

  • The Management Implications of New Information Technology
    Nigel F. Piercy
    This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee relations. It assesses the impact of the new information technology on manufacturing systems, employment levels and types, industri...
    Disponible

    97,27 €

  • Market-Led Strategic Change
    Nigel F. Piercy
    This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previo...
    Disponible

    367,21 €

  • Market-Led Strategic Change
    Nigel F. Piercy
    This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previo...
    Disponible

    128,47 €

  • Export Strategy
    Nigel Piercy
    This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for makin...
    Disponible

    56,86 €

  • Managing Marketing Information (RLE Marketing)
    Martin Evans / Nigel Piercy
    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corpor...
    Disponible

    88,15 €

  • Marketing Organisation (RLE Marketing)
    Nigel Piercy
    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing functionThe analytical perspectives of information-processing theories of organisationThe ...
    Disponible

    88,11 €

  • Marketing Budgeting (RLE Marketing)
    Nigel Piercy
    This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as poli...
    Disponible

    55,62 €

  • Marketing Organisation (RLE Marketing)
    Nigel Piercy
    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing functionThe analytical perspectives of information-processing theories of organisationThe ...
    Disponible

    268,02 €

  • Managing Marketing Information (RLE Marketing)
    Martin Evans / Nigel Piercy
    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corpor...
    Disponible

    268,06 €

  • Marketing Budgeting (RLE Marketing)
    Nigel Piercy
    This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as poli...
    Disponible

    219,29 €

  • Export Strategy
    Nigel Piercy
    This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for makin...
    Disponible

    169,11 €

  • The Oxford Handbook of Strategic Sales and Sales Management
    David W. Craven / Kenneth Le Meunier-FitzHugh / Nigel F. Piercy
    ...
    Disponible

    269,93 €

  • Total Integrated Marketing
    James M. Hulbert / James MHulbert / Nigel F. Piercy / Nigel FPiercy / Noel Capon
    A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts.Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single pe...
    Disponible

    20,61 €

  • Strategic Customer Management
    Nigel F. Piercy / Nikala Lane
    ...
    Disponible

    123,83 €