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LONG-TERM IMPACT OF MARKETING

LONG-TERM IMPACT OF MARKETING

Long-Term Impact of Marketing

DOMINIQUE M HANSSENS / HANSSENS DOMINIQUE M

276,48 €
IVA incluido
Disponible
Editorial:
World Scientific Publishing Co Pte Ltd
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9789813229792
276,48 €
IVA incluido
Disponible

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Sobre IBD

 Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.

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