LIBROS DEL AUTOR: dominique m hanssens

3 resultados para LIBROS DEL AUTOR: dominique m hanssens

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  • LONG-TERM IMPACT OF MARKETING
    DOMINIQUE M HANSSENS / HANSSENS DOMINIQUE M
     Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As ma...
    Disponible

    276,48 €

  • Market Response Models
    Dominique M. Hanssens / Leonard J. Parsons / Randall L. Schultz
    From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporate...
    Disponible

    388,07 €

  • Market Response Models
    Dominique M. Hanssens / Leonard J. Parsons / Randall L. Schultz
    From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporate...
    Disponible

    365,10 €