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L’intenzione dei clienti di scegliere un servizio di Internet banking in Vietnam

L’intenzione dei clienti di scegliere un servizio di Internet banking in Vietnam

Anh Mac / Phong Le

66,35 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Teoría general del derecho
ISBN:
9786208305864
66,35 €
IVA incluido
Disponible

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Sobre IBD

Questo studio ha analizzato le determinanti dell’adozione dei servizi bancari via Internet da parte dei clienti della città di Hochiminh. Sulla base del Modello di Accettazione della Tecnologia (TAM) e della Teoria Unificata dell’Accettazione e dell’Uso della Tecnologia (UTAUT), sono state esaminate empiricamente cinque influenze indipendenti per determinare i fattori significativi che influenzano l’intenzione dei clienti di utilizzare l’online banking. I risultati saranno utili ai dirigenti bancari in quanto forniranno raccomandazioni per migliorare e sviluppare le loro strategie per aumentare il tasso di adozione dell’Internet banking.

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Otros libros del autor

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