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Intencja klienta w wyborze usługi bankowości internetowej w Wietnamie

Intencja klienta w wyborze usługi bankowości internetowej w Wietnamie

Anh Mac / Phong Le

66,41 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Teoría general del derecho
ISBN:
9786208305871
66,41 €
IVA incluido
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Sobre IBD

W niniejszym badaniu zbadano determinanty przyjęcia usługi bankowości internetowej przez klientów Hochiminh City. W oparciu o model akceptacji technologii (TAM) i ujednoliconą teorię akceptacji i wykorzystania technologii (UTAUT), empirycznie zbadano pięć niezależnych czynników w celu określenia istotnych czynników wpływających na intencje klientów w zakresie korzystania z bankowości internetowej. Wyniki przyniosą korzyści kierownictwu banków, ponieważ dostarczą zaleceń dotyczących poprawy, opracowania strategii w celu zwiększenia wskaźnika korzystania z bankowości internetowej.

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