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Les frontières du succès

Les frontières du succès

Cayo Antonio Morales / José Luis Rivera / Norman Eliezer Potosme

72,14 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Negocios internacionales
ISBN:
9786630229943
72,14 €
IVA incluido
Disponible

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Sobre IBD

Frontières du succès : la stratégie des entreprises internationales est un ouvrage qui vise à comprendre comment les entreprises peuvent être compétitives, se développer et s’adapter dans un environnement mondial de plus en plus dynamique. Dans un langage clair et accessible, cet ouvrage aborde les fondements stratégiques de l’internationalisation, la sélection des marchés, les modes d’entrée, la gestion des risques, la négociation interculturelle, l’innovation, le développement durable et le leadership mondial. Son objectif est d’offrir un guide pratique et réfléchi aux étudiants, entrepreneurs et professionnels désireux de comprendre que le succès international ne repose pas uniquement sur la vente à l’étranger, mais aussi sur la création de valeur, la construction d’avantages concurrentiels, l’adaptation à de nouvelles cultures et la prise de décisions stratégiques avec une vision globale.

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