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Granice sukcesu

Granice sukcesu

Cayo Antonio Morales / José Luis Rivera / Norman Eliezer Potosme

72,14 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Negocios internacionales
ISBN:
9786630232509
72,14 €
IVA incluido
Disponible

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Sobre IBD

„Granice sukcesu: Strategia biznesu międzynarodowego' to publikacja mająca na celu wyjaśnienie, w jaki sposób przedsiębiorstwa mogą konkurować, rozwijać się i dostosowywać do coraz bardziej dynamicznego środowiska globalnego. Książka, napisana jasnym i przystępnym językiem, porusza strategiczne podstawy internacjonalizacji, wyboru rynków, sposobów wejścia na rynek, zarządzania ryzykiem, negocjacji międzykulturowych, innowacji, zrównoważonego rozwoju oraz globalnego przywództwa. Jej celem jest dostarczenie praktycznego i skłaniającego do refleksji przewodnika dla studentów, przedsiębiorców i profesjonalistów zainteresowanych zrozumieniem, że międzynarodowy sukces nie polega wyłącznie na sprzedaży w innych krajach, ale na tworzeniu wartości, budowaniu przewagi konkurencyjnej, dostosowywaniu się do nowych kultur oraz podejmowaniu strategicznych decyzji z globalną perspektywą.

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