Le rôle du consultant en marketing numérique sur les réseaux sociaux

Le rôle du consultant en marketing numérique sur les réseaux sociaux

Antônio de S. Silva Junior / João Henriques de Sousa Junior

65,68 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209498329
65,68 €
IVA incluido
Disponible

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Sobre IBD

Avec l’avènement d’Internet et des réseaux sociaux, le marché mondial a connu des changements significatifs. Afin que les entreprises puissent suivre l’évolution du marché et s’adapter à tous ces changements, il est nécessaire de faire appel à un agent externe spécifique à ce domaine, le consultant en marketing. Depuis l’arrivée des entreprises dans les médias et les réseaux sociaux virtuels, on constate un besoin croissant de plans et de stratégies dans le domaine du marketing numérique. Cette étude vise à analyser et à caractériser le rôle du consultant en marketing actif sur les réseaux sociaux, en particulier Facebook, selon la conception des consultants en marketing et des entrepreneurs du secteur du divertissement de Caruaru, Pernambuco.

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