Il ruolo del consulente di marketing digitale nei social network

Il ruolo del consulente di marketing digitale nei social network

Antônio de S. Silva Junior / João Henriques de Sousa Junior

65,68 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209406171
65,68 €
IVA incluido
Disponible

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Sobre IBD

Con l’avvento di Internet e dei social network, il mercato globale sta subendo cambiamenti significativi. Affinché le aziende possano stare al passo con l’evoluzione del mercato e adattarsi a tutti questi cambiamenti, emerge la necessità dell’intervento di un agente esterno specifico per il settore, il consulente di marketing. A partire dall’inserimento delle aziende nei media e nei social network virtuali, si nota una crescente necessità di pianificazioni e strategie destinate al settore del marketing digitale. Questo studio cerca di analizzare e caratterizzare il ruolo del consulente di marketing attivo nei social network, in particolare Facebook, secondo il punto di vista dei consulenti di marketing e degli imprenditori del settore dell’intrattenimento di Caruaru, Pernambuco.

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