Rola konsultanta ds. marketingu cyfrowego w mediach społecznościowych

Rola konsultanta ds. marketingu cyfrowego w mediach społecznościowych

Antônio de S. Silva Junior / João Henriques de Sousa Junior

65,68 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209495762
65,68 €
IVA incluido
Disponible

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Sobre IBD

Wraz z pojawieniem się Internetu i mediów społecznościowych globalny rynek ulega znaczącym zmianom. Aby przedsiębiorstwa mogły nadążać za ewolucją rynku i dostosować się do wszystkich tych zmian, pojawia się potrzeba interwencji zewnętrznego podmiotu specjalizującego się w tej dziedzinie, jakim jest konsultant ds. marketingu. Wraz z pojawieniem się firm w mediach i wirtualnych sieciach społecznościowych zauważalny jest wzrost zapotrzebowania na planowanie i strategie w obszarze marketingu cyfrowego. Niniejsze badanie ma na celu analizę i scharakteryzowanie roli konsultanta ds. marketingu działającego w sieciach społecznościowych, w szczególności na Facebooku, z punktu widzenia konsultantów ds. marketingu i przedsiębiorców z branży rozrywkowej z Caruaru w stanie Pernambuco.

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