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Le rôle des médias sociaux dans les campagnes électorales présidentielles

Le rôle des médias sociaux dans les campagnes électorales présidentielles

Humphrey Wachuli Wasswa

94,92 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Política y gobierno
ISBN:
9786139432295
94,92 €
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LE RÔLE DES MÉDIAS SOCIAUX DANS LES CAMPAGNES ÉLECTORALES PRÉSIDENTIELLES DE 2013 AU KENYA L’avènement des médias sociaux a fourni une plateforme de discussion et d’échange d’informations entre les acteurs politiques et l’électorat, ce qui était impossible il y a encore quelques années. Les candidats politiques peuvent désormais diffuser des informations au public et même recueillir ses réactions. Cela a profondément modifié le paysage politique et offert de nombreuses opportunités aux deux partis politiques. Cet ouvrage examine l’utilisation des réseaux sociaux par les candidats à l’élection présidentielle de 2013 et la manière dont ils ont été utilisés pendant la campagne électorale au Kenya.

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