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O papel das redes sociais nas campanhas eleitorais presidenciais

O papel das redes sociais nas campanhas eleitorais presidenciais

Humphrey Wachuli Wasswa

94,86 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Política y gobierno
ISBN:
9786139667703
94,86 €
IVA incluido
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O PAPEL DAS REDES SOCIAIS NAS CAMPANHAS ELEITORAIS PRESIDENCIAIS DE 2013 NO QUÉNIA O advento das redes sociais proporcionou uma plataforma para discussão e troca de informações entre atores políticos e o eleitorado, o que era impossível há alguns anos. Os candidatos políticos podem divulgar informações ao público e até mesmo obter feedback dele. Isso mudou muito o cenário político e proporcionou inúmeras oportunidades para ambos os partidos políticos. Este livro analisa o uso das redes sociais pelos candidatos às eleições presidenciais de 2013 e como elas foram utilizadas durante o período de campanha no Quénia.

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