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Il ruolo dei social media nelle campagne elettorali presidenziali

Il ruolo dei social media nelle campagne elettorali presidenziali

Humphrey Wachuli Wasswa

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Política y gobierno
ISBN:
9786139432332
94,86 €
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Sobre IBD

IL RUOLO DEI SOCIAL MEDIA NELLE CAMPAGNE ELETTORALI PRESIDENZIALI DEL 2013 IN KENYA L’avvento dei social media ha fornito una piattaforma per la discussione e lo scambio di informazioni tra gli attori politici e l’elettorato che fino a pochi anni fa era impossibile. I candidati politici sono in grado di diffondere informazioni al pubblico e persino di ottenere un feedback da parte sua. Ciò ha cambiato notevolmente il panorama politico e ha offerto numerose opportunità a entrambi i partiti politici. Questo libro esamina l’uso dei social media da parte dei candidati alle elezioni presidenziali del 2013 e come sono stati utilizzati durante il periodo della campagna elettorale in Kenya.

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