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L’accettazione Dei Pagamenti Mobili Da Parte Dei Consumatori Cinesi

L’accettazione Dei Pagamenti Mobili Da Parte Dei Consumatori Cinesi

Pradeep Paraman / Xu Fengwei

52,01 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786208352776
52,01 €
IVA incluido
Disponible

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Sobre IBD

Questo studio analizza l’accettazione dei pagamenti mobili tra i consumatori cinesi, concentrandosi sui fattori chiave che ne influenzano l’adozione e l’utilizzo. Esamina gli aspetti tecnologici, culturali ed economici che spingono i consumatori ad adottare i sistemi di pagamento mobile. La ricerca mette in evidenza la crescente diffusione dei pagamenti mobili in Cina, motivata dalla convenienza, dalla sicurezza e dall’integrazione con la vita quotidiana. La comprensione di questi fattori può aiutare le aziende e i responsabili politici a migliorare i servizi di pagamento mobile e a soddisfare meglio le preferenze dei consumatori.

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