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Aceitação Dos Pagamentos Móveis Entre Os Consumidores Chineses

Aceitação Dos Pagamentos Móveis Entre Os Consumidores Chineses

Pradeep Paraman / Xu Fengwei

52,07 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786208352752
52,07 €
IVA incluido
Disponible

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Sobre IBD

Este estudo explora a aceitação do pagamento móvel entre os consumidores chineses, centrando-se nos principais factores que influenciam a adoção e a utilização. Examina os aspectos tecnológicos, culturais e económicos que levam os consumidores a adotar os sistemas de pagamento móvel. A investigação destaca a crescente prevalência dos pagamentos móveis na China, impulsionada pela conveniência, segurança e integração na vida quotidiana. A compreensão destes factores pode ajudar as empresas e os decisores políticos a melhorar os serviços de pagamento móvel e a satisfazer melhor as preferências dos consumidores.

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