Akzeptanz Mobiler Zahlungen Bei Chinesischen Verbrauchern

Akzeptanz Mobiler Zahlungen Bei Chinesischen Verbrauchern

Pradeep Paraman / Xu Fengwei

52,07 €
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Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786208352721
52,07 €
IVA incluido
Disponible

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Diese Studie untersucht die Akzeptanz des mobilen Bezahlens unter chinesischen Verbrauchern und konzentriert sich dabei auf die Schlüsselfaktoren, die die Akzeptanz und Nutzung beeinflussen. Sie untersucht die technologischen, kulturellen und wirtschaftlichen Aspekte, die die Verbraucher dazu bewegen, mobile Zahlungssysteme zu nutzen. Die Studie unterstreicht die wachsende Verbreitung mobiler Zahlungen in China, die durch Bequemlichkeit, Sicherheit und die Integration in das tägliche Leben angetrieben wird. Das Verständnis dieser Faktoren kann Unternehmen und politischen Entscheidungsträgern helfen, mobile Zahlungsdienste zu verbessern und besser auf die Präferenzen der Verbraucher einzugehen.

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