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La grande distribuzione nell’era della mobilità

La grande distribuzione nell’era della mobilità

Chloé Moura

73,46 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786209762420
73,46 €
IVA incluido
Disponible

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Sobre IBD

Il settore della grande distribuzione deve fare i conti con le nuove abitudini di consumo online e con la forte crescita dell’utilizzo dei dispositivi mobili. La sfida chiave nel 2016 è integrare i dispositivi mobili nella loro strategia globale al fine di sfruttare i dati e rivolgersi ai consumatori, che, sempre più inclini alla mobilità, sono diventati nomadi. Per poter offrire loro il prodotto giusto, al momento giusto, nel posto giusto e al prezzo giusto, i dispositivi mobili diventano un vero e proprio alleato. L’obiettivo di questo libro è quello di mettersi nei panni del consumatore per comprendere il suo comportamento nei confronti del marketing mobile e quindi rispondere meglio alle sue aspettative e alle sue esigenze. Vogliamo determinare se i consumatori sono pronti ad accettare i nuovi strumenti digitali nei punti vendita fisici e ad utilizzarli tramite i loro dispositivi mobili. Siamo agli albori del marketing predittivo e analitico, quindi questa problematica è essenziale per il settore della grande distribuzione.

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