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La contribution du marketing à l’éducation fiscale

La contribution du marketing à l’éducation fiscale

João Zemecuane Sixpence Saltiel

48,42 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786208229115
48,42 €
IVA incluido
Disponible

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Sobre IBD

Ce livre traite de la contribution du marketing à l’éducation fiscale. Il résume les outils du marketing social et éducatif en tant qu’instruments pouvant être utilisés dans les activités visant à sensibiliser les citoyens à la nécessité de payer volontairement l’impôt, qui est l’une des sources de revenus utilisées par l’État pour mobiliser des ressources publiques, c’est-à-dire que la valeur des recettes fiscales contribue à couvrir les dépenses publiques. L’ouvrage s’adresse aux étudiants en communication et en marketing, ainsi qu’à toute personne désireuse de développer ses connaissances en matière de marketing et de fiscalité.

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