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Il contributo del marketing all’educazione fiscale

Il contributo del marketing all’educazione fiscale

João Zemecuane Sixpence Saltiel

48,42 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786208229139
48,42 €
IVA incluido
Disponible

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Sobre IBD

Il libro affronta il contributo del marketing all’educazione fiscale. Riassume gli strumenti del marketing sociale ed educativo come strumenti che possono essere utilizzati nelle attività di sensibilizzazione dei cittadini sulla necessità di pagare volontariamente le tasse, che sono una delle fonti di entrate utilizzate dallo Stato per mobilitare le risorse pubbliche, cioè il valore delle entrate fiscali contribuisce a far fronte alla spesa pubblica. Il libro si rivolge agli studenti di comunicazione e marketing e a chiunque sia interessato a sviluppare le proprie conoscenze in materia di marketing e tasse.

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