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La communication de crise sous le regard critique des médias

La communication de crise sous le regard critique des médias

Zoé Lahr

53,73 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208492298
53,73 €
IVA incluido
Disponible

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Sobre IBD

L’un des principaux objectifs des relations publiques est d’instaurer et de maintenir la confiance. Une crise au sein d’une entreprise peut compromettre cet objectif, c’est pourquoi une communication de crise stratégique est considérée comme essentielle. Les médias ont une grande influence sur la manière dont la crise et l’entreprise concernée sont perçues par le public. Ce travail traite de la relation entre les stratégies de crise et la couverture médiatique qui s’ensuit. La crise de la compagnie aérienne Lufthansa en mars 2015, lors de laquelle le copilote a provoqué intentionnellement le crash de l’avion, causant la mort de 150 personnes, sert d’exemple. Sur la base de la Situational Crisis Communication Theory (théorie de la communication de crise situationnelle) de Coombs et Holladay, une analyse quantitative du contenu permet d’examiner si des critères de communication de crise réussie peuvent être identifiés dans la couverture médiatique allemande de l’accident et, surtout, comment ces stratégies ont été évaluées par les journalistes.

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