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Komunikacja kryzysowa w krytycznym spojrzeniu mediów

Komunikacja kryzysowa w krytycznym spojrzeniu mediów

Zoé Lahr

53,73 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208484613
53,73 €
IVA incluido
Disponible

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Sobre IBD

Jednym z najważniejszych celów PR jest budowanie i utrzymywanie zaufania. Kryzys w firmie może zagrozić temu celowi, dlatego strategiczne wykorzystanie komunikacji kryzysowej jest tak ważne. Media mają duży wpływ na to, jak kryzys i dotknięta nim firma są postrzegane przez opinię publiczną. Ta relacja między strategiami kryzysowymi a późniejszymi doniesieniami mediów jest tematem tej pracy. Jako przykład posłużył kryzys firmy Lufthansa w marcu 2015 r.: celowe spowodowanie katastrofy przez drugiego pilota, w wyniku której zginęło 150 osób. W oparciu o „Situational Crisis Communication Theory' Coombsa i Holladaya, na podstawie ilościowej analizy treści badano, czy można ustalić kryteria skutecznej komunikacji kryzysowej w niemieckich relacjach z wypadku, a przede wszystkim, jak strategie te zostały ocenione przez dziennikarzy.

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Otros libros del autor

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