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La communication de crise dans les grandes entreprises en France

La communication de crise dans les grandes entreprises en France

Jean-Donald Alla

54,12 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786206718192
54,12 €
IVA incluido
Disponible

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Sobre IBD

Les systèmes de fonctionnement politiques et économiques évoluent. Les organisations, dans leur diversité, se réinventent afin de rester compétitives. Dans ces changements constants, elles doivent prendre en compte leurs écosystèmes qui deviennent de plus en plus complexes. Les médias, les pouvoirs publics, les ONG et les populations etc., en sont quelques composants. Ils se montrent plus exigeants et attentifs sur les faits et gestes des entreprises. Dans ce contexte mouvementé, toutes les organisations sont exposées à d’éventuelles crises : Les entreprises en France le sont aussi.Qui sont les acteurs de la communication de crise ? Quels sont les dispositifs et moyens à mettre en place pour anticiper les crises ? Comment la RSE peut aider à éviter des crises ? Que faire quand survient une situation de crise ? Comment crédibiliser sa communication en temps de crise ?Ce livre blanc a pour objectif de fournir un certain nombre d’éléments de réponses à ces questions.

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