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Comunicação de crise nas grandes empresas francesas

Comunicação de crise nas grandes empresas francesas

Jean-Donald Alla

54,12 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786208178116
54,12 €
IVA incluido
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Sobre IBD

Os sistemas operacionais políticos e económicos estão a evoluir. As organizações, na sua diversidade, reinventam-se para se manterem competitivas. Nestas mudanças constantes, devem ter em conta os seus ecossistemas que se tornam cada vez mais complexos. Os meios de comunicação social, as autoridades públicas, as ONG e as populações, etc., são alguns dos seus componentes. Estão mais exigentes e atentos às ações das empresas. Neste contexto turbulento, todas as organizações estão expostas a possíveis crises: as empresas em França também estão.Quem são os atores na comunicação de crise? Que medidas e meios devem ser implementados para antecipar as crises? Como a RSE pode ajudar a evitar crises? O que fazer quando surge uma situação de crise? Como tornar a sua comunicação credível em tempos de crise?Este white paper tem como objetivo fornecer um certo número de elementos de resposta a essas perguntas.

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