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Kundenzufriedenheit und Kundenbindung im Investitionsgüterbereich

Kundenzufriedenheit und Kundenbindung im Investitionsgüterbereich

Fabian Festge

77,20 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783835003989
77,20 €
IVA incluido
Disponible

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Sobre IBD

Fabian Festge entwickelt ein Instrumentarium zur Messung der Kundenzufriedenheit im Investitionsgüterbereich am Beispiel von Sondermaschinen- und Anlagengeschäften. Die geschätzten PLS-Modelle zeigen, dass nur wenige Faktoren einen signifikanten Einfluss auf Kundenzufriedenzeit und -bindung ausüben, woraus sich wichtige Implikationen für die Unternehmenspraxis ergeben.

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